Paid Advertising | Beginner to Advanced

Google Ads & Meta Ads Course in Burewala

Learn to run high-converting paid ad campaigns on Google and Facebook/Instagram — and earn $500 to $2,000 per month managing ads for businesses worldwide. Taught by Zohaib Munawar Ghumman, Founder & CEO of Zacoders UK, at Zacoders Education, Burewala.

Duration

2 Months

Level

Beginner+

Mode

In Person

Demo

FREE

Book Free Demo Class

What Is the Google Ads & Meta Ads Course at Zacoders Education?

The Google Ads and Meta Ads course at Zacoders Education in Burewala is a 2-month practical training program that teaches you how to plan, launch, manage, and optimize paid advertising campaigns on two of the world’s most powerful platforms — Google Ads and Meta Ads (Facebook and Instagram). Businesses globally spend hundreds of billions of dollars every year on paid advertising, and the demand for skilled ads specialists who can deliver real results has never been higher.

This course is taught personally by Zohaib Munawar Ghumman — Founder and CEO of Zacoders, a UK-registered software and digital marketing agency based in Crawley, United Kingdom. Zohaib has managed Google Ads and Meta Ads campaigns for real clients across the United Kingdom, United States, and Europe — with live budgets, real conversion targets, and measurable ROAS. Every strategy taught in this course comes directly from agency-level campaign experience, not textbooks or generic YouTube content.

By the end of this course, you will be able to set up Google Search campaigns, Google Display campaigns, and Performance Max campaigns. You will also be able to create and manage Facebook and Instagram ad campaigns using Meta Business Manager — including lead generation ads, traffic campaigns, and e-commerce conversion campaigns. You will understand how to track conversions with Google Analytics 4 and Meta Pixel, and how to report results clearly to clients.

“Paid ads is one of the most in-demand services on Fiverr and Upwork. A good ads manager who consistently delivers positive ROAS can charge $500 to $2,000 per month, per client — and keep them on monthly retainers for years.”

Course Highlights

What You Will Learn in This Google Ads & Meta Ads Course

This course is structured into 10 modules. Each module is practical and hands-on — you will create real campaigns in a live Google Ads account and a real Meta Business Manager account from week one. By the end of the course you will have a portfolio of managed campaigns to show clients.

01 Introduction to Paid Advertising

What paid advertising is and how it works
The difference between paid advertising and organic (SEO)
Overview of Google Ads and Meta Ads Manager platforms
The digital advertising ecosystem — how businesses, agencies, and platforms interact
Why paid ads specialists are in global demand in 2026
Career paths: freelance media buyer, in-house ads manager, digital agency roles
Setting up your Google Ads account and Meta Business Manager

02 Google Ads Fundamentals

Understanding the Google Ads auction system
How Google Ads determines which ads to show and at what cost
Google Ads account structure: campaigns, ad groups, ads, keywords
Types of Google Ads campaigns: Search, Display, Shopping, Video, App, Performance Max
Understanding keywords: short-tail, long-tail, intent-based
Keyword match types: broad, phrase, exact, and negative keywords
Quality Score — what it is, why it matters, and how to improve it in Google Ads
Understanding CPC, CPM, CPA, CTR, and ROAS
Setting up your first Google Ads Search campaign from scratch

03 Google Search Campaigns

Choosing campaign goals: leads, website traffic, sales in Google Ads
Campaign settings: location targeting, language, budget, bidding
Keyword research for paid search using Google Keyword Planner in Google Ads
Building ad groups correctly — one theme per ad group
Writing high-converting responsive search ads (RSA)
Headlines and descriptions — best practices and character limits
Ad extensions (assets) in Google Ads: sitelinks, callouts, call, location, structured snippets
Understanding ad scheduling and device bid adjustments
Launching, monitoring, and optimizing Search campaigns in Google Ads
Negative keyword lists to prevent wasted spend

04 Google Display & Performance Max Campaigns

What the Google Display Network (GDN) is
When to use Display campaigns versus Search campaigns in Google Ads
Audience targeting on Display: in-market, affinity, custom intent
Creating responsive display ads in Google Ads: images, headlines, descriptions
Remarketing (retargeting) campaigns: showing ads to past visitors
Setting up a Google remarketing tag on a website in Google Ads
Introduction to Performance Max campaigns (2026 standard) in Google Ads
How Performance Max combines all inventory with smart bidding
Setting up asset groups for Performance Max in Google Ads
Reading and interpreting Display and Performance Max reports in Google Ads

05 Conversion Tracking & Google Analytics 4

Why conversion tracking is essential for every campaign in Google Ads
Setting up Google Ads conversion tracking (form submissions, calls, purchases, and custom events)
Installing the Google Ads tag on a website using Google Tag Manager
Introduction to Google Analytics 4 (GA4)
Linking Google Analytics 4 with Google Ads
Key GA4 metrics for paid advertising: sessions, conversions, bounce rate, engagement rate
Creating GA4 audiences for use in Google Ads
Reading and understanding the Google Ads performance dashboard
Creating client-ready performance reports from Google Ads

06 Meta Ads Fundamentals

Overview of Meta Ads Manager — Facebook and Instagram advertising
How Meta’s algorithm determines who sees your ads
Meta Ads Manager vs Meta Business Suite — the difference
Meta Ads account structure: campaigns, ad sets, ads in Meta Ads Manager
Campaign objectives in Meta Ads Manager: awareness, traffic, engagement, leads, app promotion, and sales
Understanding Meta’s audience system
Budget types: daily budget vs lifetime budget
Introduction to Meta Pixel — what it is and why it is essential
Installing Meta Pixel on a website manually and via Google Tag Manager
Overview of the Meta Ads auction system and delivery

07 Meta Audience Targeting

Core audiences: location, age, gender, detailed targeting in Meta Ads Manager
Detailed targeting: interests, behaviours, demographics
Custom audiences in Meta Ads Manager: website visitors, customer email lists, video viewers, page engagers, Instagram followers
Lookalike audiences: how to create and use them effectively in Meta Ads Manager
Retargeting with Custom Audiences — the most powerful Meta tactic
Audience overlap: how to check and avoid it
Audience exclusions to prevent wasted spend in Meta Ads Manager
Broad targeting vs narrow targeting — when to use each
How iOS 14+ affected Meta targeting and what to do about it

08 Meta Ad Creatives & Campaign Types

Types of Meta Ads Manager ads: image ads, video ads, carousel ads, collection ads, Stories ads, Reels ads, lead gen ads
Ad creative best practices for Facebook and Instagram in 2026
Writing high-converting ad copy: primary text, headline, description, and CTA button
Aspect ratios and file specs for Meta ad creatives in Meta Ads Manager
Lead Generation ads — collecting leads directly inside Facebook
Traffic campaigns — sending users to a landing page or website
Conversion campaigns — optimizing for purchases or form fills
Running A/B tests (split tests) on audiences and creatives in Meta Ads Manager
Dynamic creative testing — letting Meta optimize combinations

09 Campaign Management, Optimization & Reporting

How to read a Meta Ads Manager dashboard
Key Meta Ads metrics: CPM, CPC, CTR, CPA, ROAS, frequency
When and how to scale a campaign that is performing well in Meta Ads Manager
When and how to fix a campaign that is underperforming
Ad fatigue — what it is and how to prevent it in Meta Ads Manager
Budget scaling strategies: horizontal scaling, vertical scaling
Google Ads optimization: bidding strategy adjustments, search term analysis, pause underperforming keywords
Monthly reporting for clients: what to include and how to present results professionally
Using Google Looker Studio to build automated client dashboards

10 Freelancing as a Paid Ads Specialist

The freelance ads management market in 2026 — rates and demand
Setting up your Fiverr gig for Google Ads management
Setting up your Upwork profile for PPC and Meta Ads services
What to include in your ads management portfolio (mock campaigns, screenshots, case study format)
Pricing your services: one-time setup fee vs monthly retainer
Client onboarding: what information to collect before starting
Writing proposals for paid ads projects on Upwork
Managing client expectations: what results are realistic
Handling the conversation when campaigns underperform
Retaining clients long-term through transparent reporting

Skills You Will Gain from This Course

Google Ads Account Setup

Google Search Campaign Management

Keyword Research for PPC

Responsive Search Ad Writing

Google Ad Extensions / Assets

Google Display Network Campaigns

Performance Max Campaigns

Remarketing & Retargeting

Conversion Tracking Setup

Google Tag Manager Basics

Google Analytics 4 Integration

Campaign Optimization & Scaling

Meta Business Manager Setup

Meta Pixel Installation

Facebook Ad Campaign Creation

Instagram Ad Campaign Creation

Core Audience Targeting

Custom Audience Building

Lookalike Audience Creation

Lead Generation Ads

A/B Testing (Split Testing)

Ad Creative Best Practices

ROAS Calculation & Reporting

Client Performance Reporting

Google Looker Studio Dashboards

Fiverr Ads Management Gig Setup

Upwork PPC Profile Creation

Monthly Retainer Client Management

Course Detail	Information
Course Name	Google Ads & Meta Ads
Duration	2 Months (8 Weeks)
Classes Per Week	3 Days (Monday, Wednesday, Friday)
Class Duration	2 Hours per Session
Total Hours	Approximately 48 Hours
Mode	In Person — Burewala Campus & Vehari Campus
Language	Urdu (with English Terminology)
Level	Beginner to Advanced
Prerequisites	Basic Computer and Internet Knowledge. No Prior Marketing Experience Required.
Certificate	Yes — Verifiable at education.zacoders.com
Demo Class	Free — WhatsApp to Book
Instructor	Zohaib Munawar Ghumman
Instructor Experience	10–15 Years Global Digital Marketing Industry
Average Earning After Course	$500–$2,000/month per client on Monthly Retainer

Course Details at a Glance

Who Should Join This Google Ads & Meta Ads Course?

Fresh Graduates Seeking Online Income

If you have completed your intermediate, BA, BSc, or any qualification and want a high-income skill that businesses pay for every single month — paid ads management is one of the best-paying freelance services available globally. Students from Burewala, Vehari, and Arifwala have built recurring monthly incomes of PKR 100,000 and above managing ads for clients.

Students Who Completed Digital Marketing

If you have already completed the Digital Marketing course at Zacoders Education and want to add a premium paid advertising skill to your service offering, Google Ads and Meta Ads is the most logical and highest-earning next step. Many clients want a specialist who handles both organic and paid — and will pay premium rates for it.

Business Owners in Burewala and Vehari

Box 3 — Business Owners in Burewala and Vehari: If you run a business — a shop, a service, a brand, or a school — and want to use Google Ads and Facebook Ads to attract more customers in your city or online, this course teaches you how to run your own campaigns effectively without paying expensive agencies every month.

Freelancers Who Want to Increase Their Rates

If you are already on Fiverr or Upwork offering SEO, social media, or content services, adding Google Ads and Meta Ads management to your skill set is one of the fastest ways to increase your monthly earnings. Paid ads specialists charge per campaign setup plus a monthly management retainer — creating recurring income.

Marketing Professionals

If you work in a company’s marketing department in Pakistan and want to upskill in international-standard paid advertising to manage internal campaigns or attract better job offers, this course provides the agency-level knowledge that most corporate training programs do not.

How Much Can You Earn After This Course?

Paid advertising is one of the most consistently high-paying digital services. Unlike one-time project skills, ads management generates recurring monthly income because clients need their campaigns managed every single month.

Remote Salary Ranges

One-time Setup Fee

$150 - $400

Monthly Management (Small)

$300 - $600

Monthly Management (Premium)

$1,000+

Success Path

The PKR 5 Lakh Goal

Successfully managing just 5-7 small international clients can lead to a monthly income of

PKR 450,000 - 500,000

Service	Rate (Per Client)
Google Ads Setup (One-Time)	$150 – $400
Meta Ads Setup (One-Time)	$100 – $300
Google Ads Monthly Management	$200 – $600 / Month
Meta Ads Monthly Management	$150 – $500 / Month
Combined Ads Management	$350 – $1,000+ / Month
Full-Service Ads Retainer	$500 – $2,000 / Month

Tools You Will Master

Meta Business Manager

GA4 & GTM

Looker Studio

FB Creative Hub

Merchant Center

Real Campaign Projects You Will Complete

Google Search Campaign for a Local Business

Google Search Campaign for a Local Business Create and launch a Google Search campaign for a real or simulated local business. Includes keyword research, ad copy writing, extensions, budget setup, and optimization.

Meta Lead Generation Campaign

Create a Facebook and Instagram lead generation campaign for a service business. Includes audience targeting, lead form creation, and cost-per-lead tracking.

Meta E-Commerce Conversion Campaign

Set up a Facebook and Instagram conversion campaign for an online store. Includes product catalog connection, dynamic ads setup, and ROAS tracking.

Certificate of Completion

Every student who successfully completes the Google Ads and Meta Ads course at Zacoders Education receives an official Certificate of Completion. The certificate specifies the course completed, the duration, and is issued by Zacoders Education, Burewala — the education branch of Zacoders UK.

When you add this certificate to your Upwork profile, Fiverr gig description, or LinkedIn profile, it communicates to international clients that your paid advertising training was delivered by a working UK digital marketing agency — not a generic local computer centre. This distinction matters to clients in the USA, UK, and Europe who are evaluating ads managers for their business budgets.

"The practical approach here is amazing. I was running live ads in the 3rd week. Now I have 2 clients from LinkedIn!"

Fatima Noor

Chichawatni

"I joined to scale my father's business in Vehari. Our leads have increased by 300% since I optimized our Meta Ads."

Fatima Noor

Chichawatni

Courses That Pair Perfectly with AI Tools for Earning

AI tools amplify every skill. These are the courses that benefit most directly from combining them with AI tool proficiency.

Freelancing Mastery

Why Pair It: Knowing how to run ads is only half the equation. Freelancing Mastery teaches you how to get your first clients on Fiverr and Upwork, write proposals, price your services, and build a reputation. Highly recommended for all new freelancers alongside any technical course.

Digital Marketing

Why Pair It: Google Ads and Meta Ads are one part of a complete digital marketing strategy. The Digital Marketing course covers social media, content marketing, email, and brand building — giving you a full-service skill set that commands premium retainers.

SEO

Why Pair It: Clients running paid ads almost always want SEO as well, so they are not 100% dependent on ad spend for traffic. Offering both makes you a full digital marketing specialist and lets you charge significantly more per client.

Frequently Asked Questions — Google Ads & Meta Ads Course

Still have questions? Chat with an advisor

Do I need any prior experience to join this course?

No. The Google Ads and Meta Ads course at Zacoders Education is designed for complete beginners. You do not need any prior knowledge of advertising, marketing, or digital tools to enroll. The course starts from the very fundamentals and takes you to a professional level where you can manage live client campaigns.

Do I need money to run ads during the course?

No. During the course, you will learn inside practice accounts and simulation environments. Where live account access is needed, Zohaib guides you using demonstration accounts. You do not need to spend money on ads during your training.

Can I really earn recurring monthly income after this course?

Yes. Paid ads management is one of the few freelance services that generates recurring monthly income because clients need their campaigns managed continuously. Once you build a portfolio and land 2 to 3 monthly clients, you have a stable, growing income rather than project- to-project earnings.

What is the difference between Google Ads and Meta Ads?

Google Ads places your ads in front of people who are actively searching for what you offer — they have strong intent and are ready to take action. Meta Ads (Facebook and Instagram) show your ads to people based on their interests, behaviors, and demographics — this is excellent for awareness, lead generation, and targeting specific audience profiles. Both platforms complement each other and most businesses use both. This course teaches you both platforms in full.

Is this course relevant for people who want to run ads for their own business in Burewala or Pakistan?

Absolutely. Many students in this course are business owners from Burewala, Vehari, and surrounding cities who want to run Google and Facebook ads for their own shops, services, schools, or products — without paying an agency. This course gives you full practical ability to do that.

How is this different from watching YouTube tutorials?

YouTube tutorials teach scattered concepts in isolation. This course gives you a complete, structured learning path from a UK agency professional who has managed real campaigns with real client money. You get live classroom practice, personal feedback from an experienced instructor, and a certificate backed by an international agency. YouTube cannot give you that combination.

Can I offer both Google Ads and Meta Ads services after this course?

Yes. The course covers both platforms in full depth, so you can confidently offer Google Ads management, Meta Ads management, or combined paid advertising packages to clients. Offering both significantly increases your earning potential and attractiveness to clients.

Is there a free demo class available?

Yes. Zacoders Education offers a free demo class for the Google Ads and Meta Ads course. You can attend one session to experience the training quality and course depth before enrolling. Contact us on WhatsApp at +92 331 7047295 or visit our Contact page to book your free demo.

Google Ads & Meta Ads Course Available in Burewala & Vehari

Zacoders Education offers the Google Ads and Meta Ads course at our main campus on Chicha Watni Road, Burewala, Vehari district, Punjab, Pakistan. This is the only paid advertising course in Southern Punjab taught by an instructor with verified international digital marketing agency experience in Google Ads and Meta Ads campaign management. Students from Burewala, Vehari, Machiwal, Gaggo Mandi, Arifwala, Chichawatni, Mailsi, Pakpattan, and Sahiwal are welcome to attend. If you have been searching for a Google Ads course in Burewala, a Facebook Ads training institute near Vehari, a PPC course in Southern Punjab, or a Meta Ads specialist course in Vehari district — Zacoders Education is the most qualified and practically experienced option in the region.

Start Your Paid Ads Career — Free Demo Class Available

Every business with a digital presence needs paid advertising. Google Ads and Meta Ads specialists are among the most hired freelancers on Upwork and Fiverr in 2026 — and monthly retainer income means your earnings grow and stabilize faster than almost any other digital skill. Students from Burewala, Vehari, Arifwala, and Chichawatni who complete this course are already managing campaigns for international clients from their hometowns. Your first class is free. Come and see what real agency-level training looks like.

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